Reftekk
This page showcases my design work for Reftekk.
Reftekk.com
Reftekk.com has been an ongoing project since I started working at Reftekk. The homepage was initially stuffed full of words and endless scrolling. Overtime I have curated and manicured the homepage to a more succinct and user friendly experience. Throughout the different website pages I created cohesion by incorporating a soft blue color derived from the blue in the logo. Reftekk.com is created using Webflow, which allowed me to learn a new website builder, as I hadn't used Webflow.
I am content with the current state of the Reftekk website. There are additions to the site I am currently working on, such as an "About Us" page. that will add a personal touch to the website.I
Check it our for yourself at reftekk.com
Business Cards
I started with the idea of incorporating Idaho to reinforce that Reftekk is a proud company of Idaho. I wanted to find a way to add copper tubing, Reftekk's main product, to the business card. I played around with different shadows, colors, and gradients until I found a "copper tube" to be used as the text placeholders.
After a few rounds of iteration, I simplified the "copper tubes," replaced the Idaho with a stylized Reftekk "R," and created a gradient border to draw the eye towards "Reftekk" at the top of the card.
I am pleased with the final business card design, it has a good balance of white space with the pertinent card information being forefront. The "copper tubing" and gradient add unique and memorable aspects to stand out from the typical stall business card.
Labels
With the new label designs I wanted to add some kind of border to increase the readability of the valve information. I also made the color of the descriptive text lighter to amplify the more important valve information.
The final choice combined all the information into a concise, readable, and aesthetic label.